In today's competitive market, packaging innovation plays a crucial role in helping brands stand out while meeting evolving consumer expectations. At London Packaging Week 2024, a gathering of industry experts and key figures shared their insights on the trends shaping the future of packaging. From bold design choices to sustainable solutions and inclusive practices, this panel discussion revealed valuable lessons for brands looking to push boundaries. Here, we unpack the key themes, offering a glimpse into the exciting future of packaging innovation.
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