Innovations often arise when proven, successful products are transferred to previously unusual applications. For example, multi-layer wet-glue labels are part of the core business of the Jungdruck printing company, but they have so far been used mainly in the chemical and feed industries. At BrauBeviale 2024 Sappi and Jungdruck presented a jointly developed multi-layer label for beverage bottles for the first time, demonstrated using beer bottles. The special feature: The first layer of the label can simply be folded up. On the second layer there is more information, in this case a recipe for a beer barbecue sauce. The new multi-layer label offers beverage manufacturers a range of options in terms of product information and marketing. For this clever innovation, Jungdruck used the Parade Label WS Gloss label paper from Sappi, a leading manufacturer of packaging and speciality papers.
↧