In an era where sustainability is not just a goal but a necessity, the packaging industry is at the forefront of a transformative shift. As global environmental challenges intensify, packaging professionals are rethinking every aspect of the product lifecycle, from raw materials to disposal, with an emphasis on reducing carbon footprints, improving recyclability, and embracing circular economy principles. Paper-based solutions, long touted for their environmental benefits, are now seen as critical in the fight to reduce plastic waste, and organisations across the globe are turning to innovations in fibre-based packaging to meet these growing demands.
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