Google has made significant strides in reducing plastic usage in its consumer electronics packaging, but when the company first committed to creating plastic-free packaging by 2025, the challenge seemed monumental. At the time, fibre-based alternatives for packaging materials were rare, especially in the hardware sector. However, through dedicated research and innovation, Google’s Pixel 8 successfully launched with 100% plastic-free packaging in 2023. This achievement was not the end goal but part of a larger mission to advance sustainability for Google and across industries.
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