The future of packaging is bright, and it's up to us to show the world just how exciting it can be

It's easy to fall into the narrative that entering the packaging industry is somehow a "fall from grace," but this couldn't be further from the truth. The notion that packaging has a reputation problem is a fallacy perpetuated by an insular mindset often present within the industry. Many individuals within the sector are quick to highlight challenges, gaps in talent, or a so-called lacklustre reputation—but the reality is far more optimistic. Packaging isn't stagnant; it’s thriving, and you only have to look at events like Packaging Innovations & Empack to see it’s more relevant than ever.